Failure to define and align the stakeholders can lead to conflicting client demands and requirements and disasterous mismatch of expectations...

At the Beginning During the Project At the End
•Inadequate definition of stakeholders (groups and individuals) •Stakeholders not managed on an ongoing basis •Stakeholders views not reconciled vs expectations
•Stakeholders expectations and requirements not defined and aligned •Changes in key stakeholders not properly assessed and managed  
•Ownership and sponsorship not clearly defined / bought into •Expectations not managed on an ongoing basis  
•Lack of senior mgmt support for the programme / project •Conflicts between stakeholders demands  
•No business sponsorship •No / limited access to senior management  

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